Davidson Belluso has been selected to help unify the Blood Systems, Inc. (BSI) brands, one of the nation’s oldest and largest blood service providers. Due to recent acquisitions, Davidson Belluso is tasked with developing brand continuity to encompass all separate entities as functioning under a single “umbrella” brand. The overall rebrand to unify standards will include the development of a graphics standards manual.

“The healthcare industry is definitely one of the primary areas of expertise within our agency,” says Rob Davidson, owner at Davidson Belluso. “We welcome the added challenge of unifying these brands under BSI.”

Since it began in 1943, Blood Systems exists to make a difference in people’s lives by bringing together the best people, inspiring individuals to donate blood, producing a safe and ample blood supply, advancing cutting-edge research and embracing continuous quality improvement. Their non-profit community blood centers, United Blood Services, Blood Centers of the Pacific, Bonfils Blood Center, Inland Northwest Blood Center and LifeStream provide blood, blood components and special services to patients in more than 500 hospitals across 18 states.

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.