Creating Effective Color Schemes

Creating Effective Color Schemes

The color scheme is an integral aspect of any design. When establishing a color scheme, keep in mind the comprehensive goal of the design. Different color schemes will result in different emotional responses from the end user. There are several dependable strategies...
Logo Evolution

Logo Evolution

Recently, UBER CEO, Travis Kalanick took it upon himself to redesign the company’s logo and overall brand look and feel. Ok, he didn’t do it all himself, but he was heavily involved in the process. For the past three years, he and a team of creatives have been working...