by Davidson Belluso | Aug 29, 2016 | Digital Advertising, Strategy, Tips
For years, Google has dominated the digital advertising space with innovative and exciting tools since their arrival on the online marketing scene in 1997. Google started testing Expanded Text Ads in Q2 of this year and the response was overwhelming. The first...
by Davidson Belluso | Jul 27, 2016 | Strategy, Technology & Innovation, Tips
It’s one thing to develop a new website or redesign an old one, but keeping a website up-to-date is something entirely different. Websites often get cluttered with bugs, and missed updates, because they are poorly maintained. The content gets out-of-date, links are...
by Davidson Belluso | Jul 18, 2016 | Strategy, Technology & Innovation, Tips
I remember the first time we had a “Happy Hour” after I came to work at Davidson Belluso. After sitting a while, I asked my new co-workers, “Hey, you wanna hear an ad agency joke?” The table immediately fell absolutely quiet. In a youthful,...
by Davidson Belluso | Jul 12, 2016 | Business-to-Business Industry, Digital Advertising, Industry Featured, Strategy, Technology & Innovation, Tips
Far too often, we get B2B (Business to Business) clients who don’t want to spend their time and budgets on online marketing simply because their audience is not individual consumers. For some reason, it seems much easier to come up with strategies to reach consumers...
by Davidson Belluso | Jun 28, 2016 | Agency News, Strategy, Technology & Innovation, Tips
WordPress development has been gaining popularity at a stunning rate since the Content Management System was first introduced in May of 2003 by Matt Mullenweg and Mike Little. Since that time, WordPress has grown to capture more than 26% of the top 10 million websites...
by Davidson Belluso | Jun 21, 2016 | Agency Culture, Agency News, Strategy, Tips
We all attempt to multitask…why, because only focusing on one task seems like a waste of time. Contrary to popular belief, multitasking doesn’t actually save time, in fact, multitasking diminishes efficiency. In a fast-paced environment, like an advertising...