by Davidson Belluso | Aug 6, 2018 | Agency News, Creative, Digital Advertising, Government Industry, Nonprofit Industry, Outdoor, Press Releases
D/B develops empowerment campaign for Arizona Division of Problem Gambling An ongoing ad campaign, developed by Phoenix-based Advertising firm Davidson Belluso (D/B) for the Arizona Department of Gaming – Division of Problem Gambling, is highlighting the empowerment...
by Davidson Belluso | Jul 30, 2018 | Digital Advertising, Social Media, Strategy, Tips
KPIs, or Key Performance Indicators, have been described as the backbone of business. These metrics offer businesses a way to evaluate progress toward their performance goals. Deciding which metrics should be used as KPIs requires you to determine what factors are...
by Davidson Belluso | Jul 23, 2018 | Digital Advertising, Social Media, Strategy, Tips
This isn’t a newsflash, but social media is everywhere. Whether it’s Instagram, Facebook, Twitter, LinkedIn or anything else, brands, companies and organizations are out there engaging. Every day there’s a rush to get something posted and create new...
by Davidson Belluso | Jul 23, 2018 | Agency News, Digital Advertising, Government Industry, Press Releases
Davidson Belluso has been selected to develop the detention officer recruitment campaign for the Maricopa County Sheriff’s Office (MCSO). Recruitment for detention officers for MCSO has been increasingly difficult in recent years. The department has a current backlog...
by Davidson Belluso | Mar 26, 2018 | Agency News, Digital Advertising, Government Industry, Social Media, Strategy, Technology & Innovation
Strategy is everything in developing successful marketing and communications campaigns. It provides the roadmap to your overall efforts. It will help guide you in determining how to get your message to the right people at the right time. Identifying the right...
by Davidson Belluso | Feb 1, 2018 | Agency News, Business-to-Business Industry, Digital Advertising
What makes a good public relations campaign? What makes a bad one? In 2017, there were plenty of examples of both. Here are Davidson Belluso’s picks of three examples of companies that got it right, and three examples of major PR fails. Who Got It Right CarMax and a...