scc-color-logo@2x Scottsdale Community College

Scottsdale Community College

Davidson Belluso was retained to conduct a marketing audit to review the college’s communications program and develop a campaign plan to reverse the projected 8% drop in enrollment. In spite of a limited budget and tight turn around, we initiated a new campaign theme and implemented it in TV, radio, banner advertising, home page redesign and UI/Ux interface improvement, PPC landing page, and Facebook advertising.

Results were spectacular: 

scc-result-1@2x Scottsdale Community College

More than doubled the
amount of PPC clicks
from the previous year.

scc-result-2@2x Scottsdale Community College

Decreased the
cost-per-click average
by more than half.

scc-result-3@2x Scottsdale Community College

Increased
conversions
by 26%.

scc-result-4@2x Scottsdale Community College

Decreased the
cost-per-click average
by more than half.