Arizona Department of Gaming
Contracted by the Arizona Office of Problem Gambling (AOPG), Davidson Belluso was asked to deliver a new advertising campaign that focused on building awareness of problem gambling and the availability of programs and resources offered by AOPG.
The “How Much Are You Willing to Lose?” campaign focused on an open and weighted question to those struggling with an addiction to gambling. The creative reflected the campaign’s message by use of the color black, which symbolized the state of mind of a gambler who is ready to reach out for help. The creative platform included :15 radio spots, print and digital ads, social media ads along with an outdoor program that included a full train wrap on the Valley Metro Light Rail.
Altogether, marketing efforts reached over 200M
impressions over the 6-month campaign.
Garnered over 100K click-throughs to the
AOPG website over the 6-month campaign.