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When I first heard that Harley was creating an electric motorcycle called “LiveWire” I was a little nervous about the result. They are so synonymous with motorcycles, that almost anyone can identify the trademarked Harley Davidson sound. I’ll be interested to see how they progress with this project and if it affects their brand in a positive or negative way.

[su_youtube url=”https://www.youtube.com/watch?v=P54sjBdYhwQ” width=”1600″]Watch Video[/su_youtube]

Rob Davidson

Born and raised in Chicago, Rob has 25+ years experience in branding and advertising, having worked for several firms throughout the country including Ogilvy & Mather, Leo Burnett, BBDO, J. Walter Thompson, Chiat Day and E.B. Lane Marketing Communications. Throughout his career, he developed campaigns for national and international accounts such as Hyatt Resorts, Motorola, Panasonic, McDonald’s, Toshiba, Sears, Allstate Insurance and Target. In 2001 Rob cofounded Davidson Belluso and has personally managed several key accounts for the agency including Tempe Tourism Office, California Bank & Trust, Arizona Attorney General and Phoenix Biomedical Campus for the City of Phoenix Community and Economic Development Department. A commercial rated pilot, Rob is passionate about flying and donates his time to the Civil Air Patrol.